The Latest Ben & Jerry's Flavor Includes Pieces of Vanilla Cake Batter
Katherine Pendrill — January 21, 2016 — Lifestyle
References: benjerry & brandeating
The latest flavor from famed ice cream-makers Ben & Jerry's is a creamy frozen treat infused with pieces of vanilla ice cream batter. Despite freezing winter temperatures, the decadent treat is sure to be a hit among consumers.
The Cake My Day flavor consists of vanilla cake batter ice cream that has been infused with pieces of real vanilla cake, buttercream frosting and sweet raspberry swirls. The combination of vanilla and raspberry provide a lighter alternative to some of Ben & Jerry's more rich offerings.
Unlike other Ben & Jerry's creations, the new Cake My Day ice cream is a Limited Batch flavor. This means that it cannot be found using the company's online flavor locator. As a result, ice cream aficionados will have to hunt the new flavor down themselves.
The Cake My Day flavor consists of vanilla cake batter ice cream that has been infused with pieces of real vanilla cake, buttercream frosting and sweet raspberry swirls. The combination of vanilla and raspberry provide a lighter alternative to some of Ben & Jerry's more rich offerings.
Unlike other Ben & Jerry's creations, the new Cake My Day ice cream is a Limited Batch flavor. This means that it cannot be found using the company's online flavor locator. As a result, ice cream aficionados will have to hunt the new flavor down themselves.
Trend Themes
1. Limited Batch Ice Cream - Opportunity to create and market unique and exclusive flavors for a short period of time.
2. Incorporating Real Dessert Pieces - Innovative way to add texture and layers of flavor to ice cream products.
3. Lighter Alternative Flavors - Opportunity to offer consumers the option of a more guilt-free indulgence with lighter flavors.
Industry Implications
1. Ice Cream Industry - Innovation opportunities in developing unique flavors and incorporating real dessert pieces into products.
2. Food and Beverage Industry - Opportunities to capitalize on the trend of offering consumers lighter and more health-conscious options in indulgent categories.
3. Limited Batch Product Industry - Opportunities to create and market exclusive products for a short period of time, leading to heightened consumer demand and a sense of exclusivity.
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