Auto brands enter the beauty world with limited personal care collabs
Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury.
Workshop Question - How can your brand leverage its heritage in order to deliver an unexpected experience that reaffirms its understanding of consumer expectations as a whole?
Trend Themes
1. Automobile Beauty Collaborations - Auto brands proving their flexibility and engaging consumers through unexpected personal care collaborations.
2. Luxury Brand Lifestyle Products - Automotive brands producing lifestyle products for consumers looking for a different kind of experience with the brand.
3. Concept Car Spa Events - Auto manufacturers using concepts cars to create unique beauty experiences.
Industry Implications
1. Automotive Industry - Innovations in automotive design used to create beauty collaborations and lifestyle products.
2. Beauty Industry - Nail polish, makeup, and fragrance brands collaborating with auto brands to create unique collections.
3. Lifestyle Industry - Automotive luxury brands expanding into lifestyle products and experiences.
