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Incognito Launch

Brands go undercover to allow new products to receive unbiased reviews

Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order to allow for unbiased first-hand customer experiences. This progression demonstrates the innate cognitive biases associated with consumer purchasing decisions and the opportunity for brands to avoid "big brand skepticism" in this way.
Workshop Question - What new consumer markets could you tap into if your product wasn't associated with a particular brand image?
Trend Themes
1. Deceptive Marketing - Brands are taking advantage of the biases associated with branded products by disguising their products in a way that will allow for people to have unbiased experiences and ensure that consumers value all of their products rather than just the high end
2. Satirical Campaigns - Satirical campaigns that poke fun at branded products are being used by companies to create a deeper connection with consumers and to add to the company's brand value.
3. Catalog Protection - Companies are finding creative ways of protecting product guides by disguising or repackaging them as something else entirely.
Industry Implications
1. Retail - Retailers are able to use these deceptive tactics to help drive sales of their products, by manipulating the biases of consumers in their favour.
2. Marketing - Marketers can use satirical campaigns and deceptive tactics to create a deeper connection with their target audience, and help change the perception of a particular product or industry.
3. Publishing - The use of creative campaigns is highly effective in publishing, where magazines and catalogs are competing for attention among their readers.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
111,334 Total Clicks
Date Range:
Apr 17 — May 18
Trending:
Warm

Featured Examples

Deceptive Shampoo Campaigns
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
Suave Professionals is an affordable hair care brand that created a unique campaign in order to alter the way consumers view the brand. Due to the brand’s low cost, consumers are less likely... MORE
Deceptive Coffee Shop Menus
Deceptive Coffee Shop Menus
Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
This month, residents of Toronto’s hip Queen West neighborhood began buzzing about a new coffee shop called Perfectly Uncomplicated Lattes. While the minimalist decor and millennial-friendly... MORE
Bag Differentiation Guides
Bag Differentiation Guides
This Guide Distinguishes the IKEA Frakta from a High-Fashion Look-Alike
Balenciaga, the haute couture brand from Spain, recently released a tote that looks startlingly similar to the iconic IKEA Frakta bag, so the Swedish furniture and decor megastore released a handy... MORE
play_circle_filledDeceptive Deli Campaigns
Deceptive Deli Campaigns
Greggs Went Undercover at a Gourmet Food Festival as Gregory and Gregory
At this year’s Foodies Festival, the UK’s largest celebration of food and drinks, event-goers found themselves in the presence of Michelin-starred chefs, Masterchef champions, artisan... MORE
play_circle_filledDeceptive Catalog Covers
Deceptive Catalog Covers
IKEA's 'Changing Catalog' Campaign Helps to Disguise Its Product Guide
For many consumers who love furniture and home decor, leafing through an catalog from IKEA is a simple pleasure—and for this reason, the Swedish furniture brand launched the ‘Changing Catalog&... MORE

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Maximalist Furniture Catalogs
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Cozy Holiday Trucks
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A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups
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