The Freshman Five from CAP Beauty Includes the Brand's Main Line
Rebecca Byers — January 31, 2016 — Fashion
References: capbeauty & shopspring
The Freshman Five CAPsule from CAP Beauty is a high-end skincare set that serves as an introduction to the all-natural indie platform. Packaged in a flat cardboard box, the features the favorite five products as per CAP beauty fans.
The Freshman Five from CAP Beauty set includes two S.W. Basics Vegan Lip Balms, Good Body Aromatic Mists in Pine, Spruce & Lavender, a bag of Pursoma Ocean Potion Bath and a Meow Meow Tweet Bar Soap. The indulgent set is available through CAP Beauty as well as the Spring shopping platform.
CAP Beauty is a New York City-based skincare brand dedicated to providing a carefully curated selection of high-end cosmetic and hair care solutions for the avid beauty fan.
The Freshman Five from CAP Beauty set includes two S.W. Basics Vegan Lip Balms, Good Body Aromatic Mists in Pine, Spruce & Lavender, a bag of Pursoma Ocean Potion Bath and a Meow Meow Tweet Bar Soap. The indulgent set is available through CAP Beauty as well as the Spring shopping platform.
CAP Beauty is a New York City-based skincare brand dedicated to providing a carefully curated selection of high-end cosmetic and hair care solutions for the avid beauty fan.
Trend Themes
1. Indie Skincare - There is an opportunity for disruptive innovation in the indie skincare market by creating unique, all-natural skincare sets for specific target audiences.
2. Luxury Beauty Sets - The luxury beauty industry can explore disruptive innovation by offering curated sets of high-end skincare products that provide a comprehensive beauty experience.
3. All-natural Cosmetics - An opportunity for disruptive innovation lies in creating all-natural cosmetic products that appeal to health-conscious consumers seeking sustainable and eco-friendly options.
Industry Implications
1. Skincare - The skincare industry can capitalize on disruptive innovation by incorporating unique and indulgent products into introductory skincare sets to attract new customers.
2. E-commerce - The e-commerce industry can leverage disruptive innovation by partnering with high-end skincare brands to offer exclusive and limited-edition sets through online shopping platforms.
3. Beauty Retail - Beauty retailers can explore disruptive innovation by curating luxurious skincare sets that cater to the growing demand for all-natural and environmentally-friendly beauty products.
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