Brands tap into Millennial curiosity through unexpected beachside innovations
Implications - Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition.
Workshop Question - How can your brand engage with the imaginations of your consumers to create excitement or recognition?
Trend Themes
1. Experiential Beachside Innovations - As Millennials seek unique and immersive beach experiences, brands have increasing opportunities to engage their imaginations in new and unexpected ways, creating shareable moments.
2. Eco-friendly Sustainable Solutions - Sustainable solutions for plastic waste and eco-friendly construction make beach-side projects more attractive to conscious consumers who are interested in preserving natural resources.
3. Futuristic Beach Equipment - Futuristic vehicles and beach equipment that utilize technology to provide new and adventurous ways of exploring the waters offer innovative and exciting experiences for consumers.
Industry Implications
1. Hospitality Industry - Hotels, resorts and beach-side properties can differentiate themselves by offering unique and immersive beach experiences which include sustainable and eco-friendly accommodation.
2. Outdoor Equipment Manufacturers - Manufacturers of beach equipment have the opportunity to innovate and design futuristic solutions that utilize advanced materials and technology to create new products for adventurous beach-goers.
3. Architecture and Design Industry - The architecture and design industry can ensure that beachside projects are eco-friendly and sustainable, as well as offering unique and innovative designs to create captivating beach experiences.
6 Featured, 54 Examples:
273,598 Total Clicks
Date Range:
Sep 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:
