The Roscoe’s At Home Line Now Includes Frozen Waffles
Rebecca Byers — July 12, 2017 — Lifestyle
Infamous Los Angeles-based Roscoe's Chicken & Waffles has expanded its 'Roscoe’s At Home' line to include frozen waffles in two flavors. The iconic chicken and waffle house joins other LA staples such as Komodo and Lawry's with its grocery store packaged line. The new Roscoe’s At Home product is available in original and sweet potato varieties and can be found at participating grocery stores in the United States.
In addition to being a needed alternative revenue stream, the brand's expansion of and refocus on its 'Roscoe's At Home' line is sure to create visibility for the brand and help generate buzz around the restaurant as a certified tourist destination. Other products previously released as part of the range include microwaveable sides like collard greens and mac and cheese.
In addition to being a needed alternative revenue stream, the brand's expansion of and refocus on its 'Roscoe's At Home' line is sure to create visibility for the brand and help generate buzz around the restaurant as a certified tourist destination. Other products previously released as part of the range include microwaveable sides like collard greens and mac and cheese.
Trend Themes
1. Expansion of Grocery Store Packaged Lines - The expansion of grocery store packaged lines allows restaurants to reach a wider audience and generate alternative revenue streams.
2. Certified Tourist Destination Restaurants - Restaurants that become certified tourist destinations can leverage their brand visibility to attract new customers and generate buzz.
3. Diversification of At-home Product Offerings - Diversifying at-home product offerings, like frozen waffles with different flavors, can help restaurants cater to a variety of customer preferences and increase sales.
Industry Implications
1. Restaurant Industry - The restaurant industry can explore the opportunity of expanding their product lines and becoming certified tourist destinations to drive growth and adapt to changing consumer preferences.
2. Frozen Food Industry - The frozen food industry can innovate by partnering with popular restaurant brands to introduce unique and flavorful frozen products that cater to consumer demand for convenience and taste.
3. Grocery Retail Industry - The grocery retail industry can capitalize on the demand for restaurant-quality packaged products by collaborating with renowned restaurants to offer their specialty products in stores.
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