Engaging e-commerce packaging design generates excitement around branding
Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers.
Workshop Question - What features could you introduce to make the process of receiving and opening your product more memorable?
Trend Themes
1. Engaging Packaging Design - Online retailers are using their delivery packaging to create brand recognition, make a statement and demonstrate personality, presenting opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers.
2. Efficient Shipping Solutions - As the shipment of goods continues to increase thanks to eCommerce, businesses are investing in innovative and efficient shipping solutions to protect their products and reduce the total delivery expenditure.
3. Direct-to-consumer Models - Direct-to-consumer models offer convenience, affordability, and a more personalized approach to shopping and are changing the way household products, from indoor plants to eco-friendly detergents, are delivered to consumers.
Industry Implications
1. E-commerce - Engaging packaging design and efficient shipping solutions are transforming the way online retailers interact with customers, making way for more e-commerce opportunities.
2. Direct-to-consumer - Direct-to-consumer models offer convenience, affordability, and a more personalized approach to shopping and are disrupting traditional means of sale and distribution.
3. Sustainability - Businesses are investing in sustainable practices, from eco-friendly detergents to packaging design that is both functional and recyclable, in response to increased consumer demand for environmentally responsible products.
7 Featured, 61 Examples:
223,325 Total Clicks
Date Range:
Sep 16 — Feb 19
Trending:
Warm
Consumer Insight Topics:
