The 'Me to We Store' Launches in Toronto, Ontario
Amelia Roblin — November 29, 2010 — Business
It's not hard to be consumed by the materiality of life in the Western world, so the new Toronto 'Me to We Store' has been designed to thrive on consumer trade for the benefit of the needy.
Opening quite close to its beneficiary foundation 'Free The Children,' the 'Me to We Store' will donate 50% of its profits to this charity. Stocking and selling a variety of 'Me to We' paraphernalia as well as other products like accessories, books and travel goods, this philanthropic shop will aid the underprivileged through the Western retail recreation.
Opening quite close to its beneficiary foundation 'Free The Children,' the 'Me to We Store' will donate 50% of its profits to this charity. Stocking and selling a variety of 'Me to We' paraphernalia as well as other products like accessories, books and travel goods, this philanthropic shop will aid the underprivileged through the Western retail recreation.
Trend Themes
1. Philanthro-retail - The 'Me to We Store' is a new example of philanthropic retail, where stores donate proceeds to charitable causes.
2. Charity Products - The trend of incorporating charity products into retail stores, like the 'Me to We Store', continues to gain popularity.
3. Consumer-driven Social Good - The 'Me to We Store' exemplifies the trend of using consumerism to drive social good, by providing shoppers a way to make a difference with their purchases.
Industry Implications
1. Retail - Retailers can create their own philanthropic stores, or incorporate specific charity products into their inventory.
2. Non-profit - Non-profit organizations can partner with retail stores to create social good campaigns, driving donations and aid to their causes.
3. Consumer Products - Companies can expand their product lines to include charitable products, donating a portion of proceeds to causes that align with their brand.
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