The Beauty of 'Light Symphony' is Conducted by Shoppers
Elsa Blaine — January 4, 2011 — Art & Design
References: vimeo & cinimodstudio
‘Light Symphony’ by Cinimod Studio is a massive magical interactive LED-powered chandelier. Located in ‘The European,' a luxury shopping mall in Moscow, Russia, the installation is influenced by shopper input.
An LED touchscreen the size of a mall directory board, accessible to all by-passers, conducts the lights and colors of the gigantic sparkling light sculpture. The Light Symphony starts as shoppers pass their hands over the screen triggering various light to come on a off.
Check out the video; the Light Symphony installation is simply mesmerizing.
An LED touchscreen the size of a mall directory board, accessible to all by-passers, conducts the lights and colors of the gigantic sparkling light sculpture. The Light Symphony starts as shoppers pass their hands over the screen triggering various light to come on a off.
Check out the video; the Light Symphony installation is simply mesmerizing.
Trend Themes
1. Interactive Mall Installations - New opportunities for interactive art and advertising installations in public spaces like malls and shopping centers.
2. Touchscreen Technology - Expanded development and implementation of intuitive touchscreen technology which allows for seamless user interaction.
3. Interactive Led-powered Sculptures - Increasing popularity of interactive art installation within public spaces
Industry Implications
1. Retail Industry - Retailers can leverage LED technology as a new advertising medium, incorporating interactive installation in their stores to drive sales.
2. Technology Industry - The usage of LED technology within interactive installations presents a disruption opportunity in the tech industry.
3. Advertising Industry - Interactive installations present an opportunity for marketing companies to reach new audiences and become more creative in their messaging.
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