Micheline Image by Anagrama Brings Pattern to the Print Shop
Amelia Roblin — January 14, 2011 — Art & Design
References: anagrama & thedieline
I know that this space is home to a print shop, but I'm very tempted to live in it thanks to the revamped Micheline image by Anagrama. The firm had a hand in reworking the stationery store's logo, packaging, business cards, branding and interior design to create a charming aesthetic for a retailer that sells items of gorgeous graphic quality.
Exploiting an array of black and white patterns, from polka dots and stripes to checkers and houndstooth, the new Micheline image by Anagrama complements its colorful merchandise, while captivating customers with its own elegant aesthetic.
Exploiting an array of black and white patterns, from polka dots and stripes to checkers and houndstooth, the new Micheline image by Anagrama complements its colorful merchandise, while captivating customers with its own elegant aesthetic.
Trend Themes
1. Monochrome Merchant Branding - Anagrama's rebranding of Micheline Image shows that black and white patterns can add an elegant aesthetic to a business's branding and design.
2. Patterned Packaging - Anagrama's redesign of Micheline Image packaging highlights the trend of using patterns to add visual interest to product packaging.
3. Graphic Quality Trend - The popularity of Micheline Image's graphic quality merchandise highlights a trend in the retail industry towards visually appealing and well-designed products.
Industry Implications
1. Stationery Retail - Anagrama's rebranding of Micheline Image provides a blueprint for stationery retailers looking to update their branding and design.
2. Product Packaging - Anagrama's redesign of Micheline Image packaging highlights the importance of eye-catching packaging in industries such as cosmetics, food and beverage, and fashion.
3. Graphic Design and Illustration - The trend towards graphic quality merchandise and Anagrama's work with Micheline Image shows the importance of skilled graphic design and illustration in various industries from advertising to web design.
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