80s Athletes' Favorite Puma Whirlwind II Sneakers Get a 2010 Makeover
Skye Graham — May 27, 2010 — Fashion
It seems that no matter where you turn these days you will inevitably be faced with pseudo-retro products constantly attempting to tap into our need to immerse ourselves in nostalgia. So, it’s truly refreshing to see the recently-launched Puma Whirlwind II sneakers, which are a modern interpretation of an 80s go-to shoe. Evolution, not replication.
Back in the day, the Puma Whirlwind was the ideal trainer to race and run in; today the focus shifts to style, as the Puma Whirlwind II sneakers are being reintroduced with a multi-pimpled outersole to replace the spikes and in an electric blue colorway with striking white formstripe.
Back in the day, the Puma Whirlwind was the ideal trainer to race and run in; today the focus shifts to style, as the Puma Whirlwind II sneakers are being reintroduced with a multi-pimpled outersole to replace the spikes and in an electric blue colorway with striking white formstripe.
Trend Themes
1. Retro Revival - Opportunity to capitalize on the growing demand for nostalgic products with modern interpretations.
2. Athleisure Innovation - Chance to innovate in the athleisure market by updating classic athletic footwear with contemporary design elements.
3. Legacy Brand Resurgence - Disruptive potential in revitalizing iconic brands from the past with modern updates.
Industry Implications
1. Footwear - Opportunity for shoe manufacturers to revamp classic athletic sneakers with a modern twist.
2. Fashion - Potential for fashion brands to tap into the retro trend and create updated versions of iconic styles.
3. Sportswear - Chance for sportswear companies to reimagine classic training shoes with new materials and aesthetics.
3.5
Score
Popularity
Activity
Freshness
