Hapa Sushi's Funny Father's Day Ad Features Fatherless Fish Eggs
Laura McQuarrie — June 12, 2014 — Marketing
Ahead of the upcoming holiday, Hapa Sushi had a funny Father's Day ad developed for it by TDA Boulder called 'Who's Your Fish Daddy?' In the print advertisement, numerous eggs on an illustrated salmon roe-loaded sushi roll shows seven of 19 fish eggs making well-wishes to a mystery fishy father. Although the ad is pretty amusing, the ad doesn't explain this but unfortunately for the fish eggs, salmon roe are actually unfertilized eggs, which would make this particular kind of fish eggs totally fatherless.
The humorous Hapa Sushi print ad will be spread across local Colorado newspapers and displayed as in-restaurant posters and table tents. Just because these fish eggs happen to be fatherless on Father's Day it doesn't mean that you can't enjoy some quality time—or sushi—with your dad.
The humorous Hapa Sushi print ad will be spread across local Colorado newspapers and displayed as in-restaurant posters and table tents. Just because these fish eggs happen to be fatherless on Father's Day it doesn't mean that you can't enjoy some quality time—or sushi—with your dad.
Trend Themes
1. Humorous Holiday Ads - Creating humorous ads for holidays is a trend that can increase brand awareness and social media engagement.
2. Illustrative Food Design - Using visually appealing designs on food packaging and restaurant decorations can make a brand stand out in a crowded market.
3. Unconventional Marketing - Experimenting with unconventional marketing tactics is a trend that can help businesses reach new and diverse audiences.
Industry Implications
1. Restaurant - Restaurants can take advantage of humorous ads and visually appealing food design to attract new customers and build customer loyalty.
2. Food Packaging - Food packaging companies can offer illustrative design services to food brands looking to stand out on retail shelves.
3. Marketing Agencies - Marketing agencies can experiment with unconventional marketing tactics to differentiate themselves in a competitive market.
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