The Swatch Big Bold Jelly Brings Back a Familiar Looks
Michael Hemsworth — January 22, 2020 — Fashion
References: shop.swatch & yankodesign
The Swatch Big Bold Jelly timepiece has been created by the watch brand as a new version of the Jellyfish model from the 1980s that will allow wearers to keep a touch of iconic retro style on their wrist. The watch features a larger 47mm dial that's fully transparent to allow all of the internal components to be visible through the exterior and make the actual functionality of the accessory the focal point. The timepiece is paired with a semi-transparent silicone strap and accented by pops of color on the hour, minute and second hand to add a touch of additional visual intrigue to the accessory.
The Swatch Big Bold Jelly timepiece is part of the larger wave of retro fashion products coming (back) to the market as consumers seek to incorporate nostalgic styles into their everyday wear.
The Swatch Big Bold Jelly timepiece is part of the larger wave of retro fashion products coming (back) to the market as consumers seek to incorporate nostalgic styles into their everyday wear.
Trend Themes
1. Retro-inspired Timepieces - The resurgence of retro-styled watches allows for opportunities to modernize past designs and create new iterations that blend nostalgia with modern technology and materials.
2. Transparent Watch Design - The popularity of transparent timepieces presents opportunities to showcase the internal components and make functionality the focal point, while also experimenting with new materials and manufacturing techniques.
3. Color Accents on Watches - The use of pops of color in watch design can add a touch of visual intrigue to timepieces, allowing for more variety in design options and personalization for consumers.
Industry Implications
1. Fashion Accessories - Retro-inspired watches and transparent design can create disruption opportunities in the fashion accessories market by blending nostalgia with modern technology and unique design elements.
2. Tech-integrated Watch Industry - Transparent watch design presents innovation opportunities in the tech-integrated watch industry, as it allows for unique ways to display technology and enhance functionality.
3. Silicone Manufacturing Industry - The use of semi-transparent silicone straps on watches create opportunities for innovation in the silicone manufacturing industry through experimenting with materials and creating new designs and manufacturing processes.
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