Resellfridges: The Wedding Lets People Shop for Pre-Loved Pieces
Laura McQuarrie — August 6, 2021 — Eco
References: wwd
Resellfridges: The Wedding is a new concept from Selfridges that's popping up during wedding season so that soon-to-be brides, grooms and their guests can shop for pre-loved and vintage styles and accessories. Located at the Corner Shop on Oxford Street, this secondhand wedding pop-up includes a selection of upcycled suits, designer dresses and
even wedding rings curated by vintage experts.
Through a repair service called The Restory and Reture, an upcycling service, those who visit Resellfridges: The Wedding will also be able to visit to give new life to old goods. This Resellfridges concept feeds into Selfridges' commitment to sustainability and it supports the circular economy by helping people make the most of great styles that are already out there, and ready to wear, or almost ready with a bit of love and care.
even wedding rings curated by vintage experts.
Through a repair service called The Restory and Reture, an upcycling service, those who visit Resellfridges: The Wedding will also be able to visit to give new life to old goods. This Resellfridges concept feeds into Selfridges' commitment to sustainability and it supports the circular economy by helping people make the most of great styles that are already out there, and ready to wear, or almost ready with a bit of love and care.
Trend Themes
1. Secondhand Wedding Fashion - The rise of Secondhand Wedding Pop-ups creates opportunities in the fashion industry to offer alternative, affordable options for sustainable wedding wear.
2. Circular Economy in Weddings - The Resellfridges pop-up shows potential for the wedding industry to embrace circular economy practices and reduce waste in the fashion industry.
3. Upcycling Services for Weddings - With services such as The Restory and Reture, the wedding industry has the opportunity to provide upcycling and repair services to create sustainable, eco-friendly options for consumers.
Industry Implications
1. Fashion - The Secondhand Wedding Pop-up trend creates new avenues for fashion retailers to offer pre-loved, vintage and upcycled wedding wear.
2. Retail - The Resellfridges concept can be adapted to different retail formats and industries to reduce waste and promote eco-friendly practices.
3. Wedding Planning - The wedding industry can incorporate upcycling and repair services into their offerings, creating more sustainable and eco-friendly options for their clients.
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