Dewar's Launches New Whisky Blends With a Whisky-Themed Event
Francesca Mercurio — August 20, 2021 — Lifestyle
References: thedrinksbusiness
Scotch brand Dewars is launching a whisky-infused burger as part of its pop-up celebration introducing two new whisky blends.
This alcohol-infused meal will be featured at Truffle London's 'Burger & Ball' event in the U.K. The meal will consist of a barbequed chicken burger infused with whisky and served alongside Dewar's Smooth Highball cocktail. Customers will be offered the option of a classic burger if they are not keen on a whisky-heavy meal.
The event celebrates the launch of Dewar's two new whisky blends - the Caribbean Smooth and the Illegal Smooth. The Illegal Smooth is aged for eight years and is finished in Mezcal casks. While the Caribbean Smooth is aged in Caribbean rum casks. These two new flavors will debut in cocktail bars throughout the United Kingdom - including Milroy's of Soho, Satan's Whiskers, and Vinegar Yard.
This alcohol-infused meal will be featured at Truffle London's 'Burger & Ball' event in the U.K. The meal will consist of a barbequed chicken burger infused with whisky and served alongside Dewar's Smooth Highball cocktail. Customers will be offered the option of a classic burger if they are not keen on a whisky-heavy meal.
The event celebrates the launch of Dewar's two new whisky blends - the Caribbean Smooth and the Illegal Smooth. The Illegal Smooth is aged for eight years and is finished in Mezcal casks. While the Caribbean Smooth is aged in Caribbean rum casks. These two new flavors will debut in cocktail bars throughout the United Kingdom - including Milroy's of Soho, Satan's Whiskers, and Vinegar Yard.
Trend Themes
1. Whisky-infused Food - Opportunity for restaurants and food brands to experiment with adding whisky to their recipes and create unique, flavorful dishes.
2. Pop-up Events - Opportunity for brands to create unique and engaging experiences for consumers by hosting pop-up events, showcasing new products and flavors.
3. Limited Edition Products - Opportunity for brands to leverage the appeal of limited edition products to create excitement and drive sales of new products.
Industry Implications
1. Food and Beverage - The food and beverage industry could explore the use of whisky as an ingredient and create unique, flavorful recipes and dishes.
2. Alcohol - The alcohol industry could create unique blends and flavors of whisky to cater to changing consumer preferences and expand their customer base.
3. Event Planning - The event planning industry could create unique experiences for clients by hosting themed events featuring food and drinks infused with whisky flavors.
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