McDonald's Japan is Now Selling Authentic Macarons from France
Laura McQuarrie — December 14, 2017 — Lifestyle
References: mcdonalds.co.jp & en.rocketnews24
McDonald's Japan is now expanding its fast food menu with four new macarons from France, which can be found at McCafé by Barista locations for a limited time.
While McDonald's has experimented with a range of globally inspired menu items in the past, these new macarons are imported directly from France, giving consumers in Japan the chance to taste authentic treat flavors in Citron, Raspberry, Vanilla and Chocolate varieties without having to leave the country. The limited-edition sweets can be sampled individually, or as part of a giftable Takeout Box Set that includes three macaron flavors of one's choosing.
McCafé by Barista is a cafe corner within McDonald's stores that sets itself apart by focusing its efforts on coffee, an expansive drinks menu with customizable, barista-crafted specialities, sweets and limited-time items.
While McDonald's has experimented with a range of globally inspired menu items in the past, these new macarons are imported directly from France, giving consumers in Japan the chance to taste authentic treat flavors in Citron, Raspberry, Vanilla and Chocolate varieties without having to leave the country. The limited-edition sweets can be sampled individually, or as part of a giftable Takeout Box Set that includes three macaron flavors of one's choosing.
McCafé by Barista is a cafe corner within McDonald's stores that sets itself apart by focusing its efforts on coffee, an expansive drinks menu with customizable, barista-crafted specialities, sweets and limited-time items.
Trend Themes
1. Global Fast Food Expansion - McDonald's expanding its menu with globally inspired items could lead to further menu innovations and expansion in different cultural markets.
2. Imported Food Trend - Importing food from different countries to offer customers an authentic experience may become a popular trend in the fast food industry.
3. Limited-time Menu Items - The popularity of limited-edition menu items may encourage fast food chains to constantly innovate and create new experiences for their customers.
Industry Implications
1. Fast Food - Fast food chains could capitalize on the trend of importing authentic food from different countries to offer unique menu items and experiences to their customers.
2. Cafes - Cafes could expand their beverage, sweets, and limited-time menu items to gain a share of the fast food market that is experimenting with new and global fast food items.
3. Food Import/export - Companies that deal with food import and export could see an increase in demand as more fast food chains seek to offer customers authentic food experiences from different cultures.
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