Truly Hard Seltzer is Launching 80-Calorie Pops with 5% ABV
Laura McQuarrie — June 4, 2021 — Lifestyle
References: trulyhardseltzer & thrillist
Fans of Truly Hard Seltzer's Truly Lemonade Variety Pack will be delighted to discover the new Lemonade Freeze Pops, which share the same familiar flavors and offer a cooling, boozy summer refreshment. Each freeze pop comes in at just 80 calories and 5% ABV and they offer a nostalgic way for adults to beat the heat this summer.
Truly Freeze Pops are sold in packs of 12 and they promise to be perfect for summer gatherings where adults will want a treat of their own that doesn't need to be shared. The alcohol-infused freeze pops can be found in remixed lemonade flavors like mango lemonade, strawberry lemonade and original lemonade.
Going beyond canned hard seltzers, brands are introducing new formats that are just as cooling, light, refreshing and convenient to consume.
Truly Freeze Pops are sold in packs of 12 and they promise to be perfect for summer gatherings where adults will want a treat of their own that doesn't need to be shared. The alcohol-infused freeze pops can be found in remixed lemonade flavors like mango lemonade, strawberry lemonade and original lemonade.
Going beyond canned hard seltzers, brands are introducing new formats that are just as cooling, light, refreshing and convenient to consume.
Trend Themes
1. Alcohol-infused Freeze Pops - Opportunity for companies to explore new formats for alcoholic beverages that are fun and refreshing.
2. Low-calorie Alcoholic Beverages - Opportunity for companies to tap into the demand for healthier alcoholic options that are low in calories.
3. Nostalgic Summer Treats for Adults - Opportunity for companies to create new products that evoke a sense of nostalgia while being adult-oriented and refreshing.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for companies in the alcoholic beverage industry to capitalize on the demand for fun and refreshing new formats for alcoholic beverages.
2. Food and Beverage Industry - Opportunity for companies in the food and beverage industry to develop new products that cater to the demand for nostalgic summer treats for adults.
3. Convenience Store Industry - Opportunity for companies in the convenience store industry to offer new innovative alcoholic beverages in easy-to-consume and convenient formats.
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