The Nexus Level Doughnut by Krispy Kreme is a Limited-Edition Treat
Laura McQuarrie — July 30, 2021 — Lifestyle
References: krispykreme & designtaxi
Available only for a limited amount of time this summer, The Nexus Level Doughnut is a treat from Krispy Kreme that specifically speaks to gamers. The donut was created in collaboration with Xbox and the limited-edition drop was teased with a short video that pokes fun at traditional product announcements—the donut is described as having "smooth surfaces and ergonomic form for enhanced enjoyment."
As well as being able to get their hands on this treat for a limited time, gamers will be eager to put themselves in the running to win an Xbox Series S, and new subscribers will get a month of Xbox Game Pass Ultimate. Celebrating 20 years of Xbox, The Nexus Level Doughnut has a powder-coated top with an "X" revealing a peek at the sweet green icing on top.
As well as being able to get their hands on this treat for a limited time, gamers will be eager to put themselves in the running to win an Xbox Series S, and new subscribers will get a month of Xbox Game Pass Ultimate. Celebrating 20 years of Xbox, The Nexus Level Doughnut has a powder-coated top with an "X" revealing a peek at the sweet green icing on top.
Trend Themes
1. Gamer-targeted Products - Companies can collaborate with gaming brands to create limited-edition products that cater specifically to gamers.
2. Creative Product Teasers - Businesses can create fun, tongue-in-cheek product teasers to engage consumers and create buzz around new releases.
3. Augmented Reality Promotions - Brands can use augmented reality experiences to promote products and create more interactive marketing campaigns.
Industry Implications
1. Food and Beverage - Food and beverage companies can target specific demographics, such as gamers, by collaborating with popular brands and creating unique products like the Nexus Level Doughnut.
2. Gaming - Gaming companies can collaborate with other industries, such as food and beverage, to create limited-edition products and experiences that appeal to their target audience.
3. Marketing and Advertising - Marketing and advertising agencies can create unique and engaging campaigns, like Krispy Kreme's playful video teaser, to promote products and increase brand awareness.
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