Milk Bar's Truffle Crumb Cakes Reimagine Signature Cake Truffles for Retail
Laura McQuarrie — September 3, 2020 — Lifestyle
References: milkbarstore & nosh
At a time when many brands are creating healthy low-sugar desserts, Milk Bar founder, James Beard award-winning Chef and bakery owner Christina Tosi is asking: "what happened to dessert?" with the release of its new Truffle Crumb Cakes.
Milk Bar is now introducing a new line of Truffle Crumb Cakes that come in packs of two with indulgent flavors like Birthday, Chocolate Birthday and classic Chocolate Chip. These cakes can be found in the refrigerated bakery section at Whole Foods and they offer an easy way for people to purhase the brand's signature cake truffles from the grocery store. Thanks to their compact, portion-controlled size, the Truffle Crumb Cakes will appeal to those who are looking to mindfully indulge and enjoy a sweet treat without needing to compromise on taste with a product that's made with a reduced amount of sugar.
Image Credit: Milk Bar
Milk Bar is now introducing a new line of Truffle Crumb Cakes that come in packs of two with indulgent flavors like Birthday, Chocolate Birthday and classic Chocolate Chip. These cakes can be found in the refrigerated bakery section at Whole Foods and they offer an easy way for people to purhase the brand's signature cake truffles from the grocery store. Thanks to their compact, portion-controlled size, the Truffle Crumb Cakes will appeal to those who are looking to mindfully indulge and enjoy a sweet treat without needing to compromise on taste with a product that's made with a reduced amount of sugar.
Image Credit: Milk Bar
Trend Themes
1. Indulgent Desserts - As more brands focus on health and low-sugar desserts, there is a growing opportunity for indulgent dessert options.
2. Convenient Dessert Packaging - Milk Bar's introduction of Truffle Crumb Cakes in packs of two shows an opportunity for convenient and portion-controlled dessert packaging in the retail market.
3. Premium Grocery Store Desserts - Milk Bar's Truffle Crumb Cakes at Whole Foods highlight the trend of upscale dessert options in grocery stores.
Industry Implications
1. Bakery - Bakeries can innovate by introducing new indulgent products and creating convenient dessert packaging options that appeal to health-conscious consumers.
2. Retail - There is an opportunity for retailers to offer premium desserts and convenience packaging options to attract consumers seeking a special in-store experience.
3. Grocery - Grocery stores can differentiate themselves by offering high-end desserts with reduced sugar content that appeal to health-conscious consumers who still want to indulge in cakes and sweets.
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