Firstbank's App Helps Deposit Cheques, Pay Bills and Monitor Accounts
Laura McQuarrie — July 12, 2014 — Tech
References: itunes.apple & efirstbank
FirstBank calls its mobile banking app "The most user-friendly app in the history of banking." With the app, it's easy to keep on top of bill payments, loans and credit cards, view your account balances, transfer money between accounts and even deposit cheques—there's hardly a need to go and stand in line to see a teller anymore. The app also has a feature called 'FirstGlance' and with it, users are able to view balances and eBills without logging in.
To show just how user-friendly the mobile banking app truly is, it's being promoted with a series of humorous ads that show a farmer using the technology, highlighting some of the things that you can do with this impressive banking app.
The app is free to download but it only works if you've got a FirstBank account.
To show just how user-friendly the mobile banking app truly is, it's being promoted with a series of humorous ads that show a farmer using the technology, highlighting some of the things that you can do with this impressive banking app.
The app is free to download but it only works if you've got a FirstBank account.
Trend Themes
1. Mobile Banking - Disruptive innovation opportunity: Develop mobile banking apps that prioritize user-friendliness and offer features like easy bill payments, loan monitoring, and check deposits.
2. User-friendly Apps - Disruptive innovation opportunity: Create user-friendly apps that allow users to easily access and manage their accounts, view balances, and transfer money.
3. Convenient Banking - Disruptive innovation opportunity: Explore new ways to make banking more convenient, such as offering features like 'FirstGlance' that allow users to view balances and eBills without logging in.
Industry Implications
1. Banking - Disruptive innovation opportunity: Innovate within the banking industry to create more user-friendly and convenient services that meet customers' needs.
2. Technology - Disruptive innovation opportunity: Develop new technologies and features that enhance the user experience of banking apps and make managing finances easier.
3. Advertising - Disruptive innovation opportunity: Use humor and creative advertising campaigns to promote user-friendly banking apps and attract new customers.
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