WITH MY's Lemonade Toothpaste Boasts 25 All-Natural Ingredients
Laura McQuarrie — April 25, 2018 — Lifestyle
References: withmy.co.kr & instagram
While there are many toothpaste products that are unnaturally flavored, WITH MY's Lemonade Toothpaste sets itself apart as one that's vegan, non-GMO and made with 25 all-natural ingredients.
The lemonade-flavored toothpaste product is said to have a cruelty-free formula that's dentist-developed and verified by EWG, plus packaging that's eco-friendly. Additionally, WITH MY donates 10% of the proceeds of the product to an oral health initiative for children worldwide through Brighter Future.
As part of its commitment to a clean ingredient list and transparency, WITH MY proudly lists all of the ingredients that go into the making of its oral care product, which includes clean ones like green tea extract, lemon and orange oil, as well as baking soda and menthol.
The lemonade-flavored toothpaste product is said to have a cruelty-free formula that's dentist-developed and verified by EWG, plus packaging that's eco-friendly. Additionally, WITH MY donates 10% of the proceeds of the product to an oral health initiative for children worldwide through Brighter Future.
As part of its commitment to a clean ingredient list and transparency, WITH MY proudly lists all of the ingredients that go into the making of its oral care product, which includes clean ones like green tea extract, lemon and orange oil, as well as baking soda and menthol.
Trend Themes
1. Natural Oral Care Products - Opportunities for disruptive innovation exist with natural, eco-friendly, and ethical toothpaste formulas that use non-GMO ingredients and have a shared commitment to sustainability.
2. Flavored Toothpastes - Opportunities for disruptive innovation exist with flavored toothpaste products that offer a range of non-traditional flavors, such as fruit and mint.
3. Charitable Partnerships in Oral Care - Opportunities for disruptive innovation exist with oral care brands partnering with charitable organizations to contribute a portion of proceeds to assist with global oral health initiatives.
Industry Implications
1. Oral Care - Opportunities for disruptive innovation exist with natural, flavored, and eco-friendly toothpaste products that promote clean ingredients, equitable global health access, and environmentally conscious packaging.
2. Non-traditional Food Flavors - Opportunities for disruptive innovation exist with non-traditional food flavors entering into new industries, such as toothpaste products, to gain a competitive advantage or disrupt the status quo.
3. Charitable Giving - Opportunities for disruptive innovation exist with brands in all industries partnering with charitable organizations to give back to global and local communities in meaningful and sustainable ways.
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