The Skinny Brands Skinny Lager is Being Repackaged for Music Festivals
Michael Hemsworth — May 15, 2018 — Lifestyle
References: skinnybrands & foodbev
Growing worldwide concerns about plastic waste has many brands responding with alternative packaging solutions, which is what we're seeing with the new Skinny Brands Skinny Lager bottles.
The bottles are crafted from aluminum and have been created especially for music festivals where plastic cups are often used rather than providing patrons with a breakable glass bottle. The packaging comes as a move that is in line with the recent decision amongst over 60 independent festivals in the UK that are banning plastic straws and phasing out single-use plastic completely by 2021.
Speaking on the new Skinny Brands Skinny Lager aluminum bottles, Marketing Director at Skinny Brands, Allan Moffat, said, "Everyone has seen the impact that waste, particularly plastic, is having on our planet, and we wanted to make sure we were contributing to the solution and not the problem. The aluminum bottle is a step in the right direction and it is part of our commitment to using recyclable or reusable materials at events."
The bottles are crafted from aluminum and have been created especially for music festivals where plastic cups are often used rather than providing patrons with a breakable glass bottle. The packaging comes as a move that is in line with the recent decision amongst over 60 independent festivals in the UK that are banning plastic straws and phasing out single-use plastic completely by 2021.
Speaking on the new Skinny Brands Skinny Lager aluminum bottles, Marketing Director at Skinny Brands, Allan Moffat, said, "Everyone has seen the impact that waste, particularly plastic, is having on our planet, and we wanted to make sure we were contributing to the solution and not the problem. The aluminum bottle is a step in the right direction and it is part of our commitment to using recyclable or reusable materials at events."
Trend Themes
1. Alternative Beer Packaging - More brands are expected to switch from plastic to sustainable packaging, such as aluminum or glass bottles, in response to growing environmental concerns.
2. Event-specific Packaging - Brands may start creating packaging solutions tailored to specific events, such as music festivals, to better meet the needs of both the organizers and attendees.
3. Banning Single-use Plastics - As more festivals and events adopt single-use plastic bans, there will be an increased demand for alternative packaging solutions that are both sustainable and practical.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers have an opportunity to invest in sustainable and customizable packaging to cater to the growing demand for eco-friendly options.
2. Event Planning - Event planners can work with beverage manufacturers to provide customized packaging solutions that align with their sustainability goals and enhance the overall attendee experience.
3. Waste Management - The growing trend towards sustainable packaging creates new opportunities in the waste management industry, such as developing more efficient and effective recycling and disposal methods.
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