Cafe Alfred Coffee is Serving Hot Espresso in Edible Waffle Mugs
References: alfredcoffee & eater
Alfred Coffee is a cafe that is serving its hot espresso beverages inside edible cups made out of fried waffle cones. The drink's presentation allows consumers to eat the dishware to offer a waste-free way to enjoy the beverage.
Rather than opting for paper cups, Alfred Coffee offers the option of having its caffeinated drinks served in a specially designed waffle cup. The cup is small, and fits a tinier drink portion inside a flat-bottomed cone coated in chocolate. While the coffee poured inside the waffle cup is pipping hot, the drink should be consumed quickly in order to prevent the edible cup from dissolving from the heat.
The edible packaging allows consumers to enjoy staple beverages in an exciting and new format that elevates the mundane coffee drinking ritual to become a new experience.
Rather than opting for paper cups, Alfred Coffee offers the option of having its caffeinated drinks served in a specially designed waffle cup. The cup is small, and fits a tinier drink portion inside a flat-bottomed cone coated in chocolate. While the coffee poured inside the waffle cup is pipping hot, the drink should be consumed quickly in order to prevent the edible cup from dissolving from the heat.
The edible packaging allows consumers to enjoy staple beverages in an exciting and new format that elevates the mundane coffee drinking ritual to become a new experience.
Trend Themes
1. Edible Packaging - There is a disruptive innovation opportunity for companies to explore the use of edible packaging to offer waste-free alternatives.
2. Novelty Presentation - There is potential for offering staple products in unique packaging formats to bring novelty and excitement to everyday experiences.
3. Personalization - There is an opportunity for companies to offer personalized edible packaging that aligns with their brand and resonates with consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of edible packaging to offer innovative and sustainable alternatives to traditional packaging methods.
2. Hospitality - The hospitality industry can benefit from offering unique and exciting experiences, such as edible packaging, to attract and retain customers.
3. Packaging - The packaging industry can invest in research and development to create edible packaging materials that are sustainable and efficient in reducing waste.
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