Puma and Asos Partnered on This Entirely Sustainable Line
Ellen Smith — June 13, 2018 — Fashion
Puma and asos are partnering on a new collection, this time bringing consumers a line of items sourced from sustainable materials.
Perfect for the approaching summer season, each piece in the collection is described as feeling light and airy. In addition, the collection's color palette features dominantly vibrant shades of vivid green, blue red and more. According to the brand, this entire line was manufactured by PUMA's long-term partner, as this particular factory has a positive reputation of using only eco-friendly materials and features environmentally certified systems throughout the facility.
Some standouts from the line include the rainbow-clad T-shirt, the yellow logo tee or the various jackets and windbreakers which are sure to offer protection from the elements year-round.
Perfect for the approaching summer season, each piece in the collection is described as feeling light and airy. In addition, the collection's color palette features dominantly vibrant shades of vivid green, blue red and more. According to the brand, this entire line was manufactured by PUMA's long-term partner, as this particular factory has a positive reputation of using only eco-friendly materials and features environmentally certified systems throughout the facility.
Some standouts from the line include the rainbow-clad T-shirt, the yellow logo tee or the various jackets and windbreakers which are sure to offer protection from the elements year-round.
Trend Themes
1. Sustainable Co-branded Summer Clothing - Opportunity for brands to collaborate and create eco-friendly fashion collections for the summer season.
2. Sourcing From Sustainable Materials - Trend of using environmentally friendly materials to manufacture clothing, providing an opportunity for brands to promote sustainability.
3. Embracing Vibrant Color Palettes - Growing popularity of vibrant color palettes in fashion, creating opportunities for brands to design eye-catching and unique clothing collections.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to adopt sustainable manufacturing practices and promote eco-friendly clothing collections.
2. Collaborative Partnerships - Opportunity for companies to form collaborative partnerships with other brands to create sustainable and stylish clothing lines.
3. Eco-friendly Manufacturing - Opportunity for factories and manufacturers to adopt environmentally certified systems and use eco-friendly materials in their production processes.
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