This New Starbucks Strawless Lid will Help the Brand Ditch Straws
Michael Hemsworth — July 10, 2018 — Eco
The Starbucks strawless lid has been unveiled by the company as part of its new push to eliminate plastic straws from its stores in all of its 28,000 stores on a worldwide basis by 2020.
The lid has been designed and manufactured by the brand itself, and is intended to replace the existing lids on the cold and hot drinks to eliminate the need for a traditional straw. The lid is presently being used for select beverages at over 8,000 locations in the US and Canada, and will expand in use in the coming months.
The Starbucks strawless lid will be made available alongside plastic alternative straw options to further eliminate the brand's plastic waste contribution on an international basis.
Image Credit: Starbucks
The lid has been designed and manufactured by the brand itself, and is intended to replace the existing lids on the cold and hot drinks to eliminate the need for a traditional straw. The lid is presently being used for select beverages at over 8,000 locations in the US and Canada, and will expand in use in the coming months.
The Starbucks strawless lid will be made available alongside plastic alternative straw options to further eliminate the brand's plastic waste contribution on an international basis.
Image Credit: Starbucks
Trend Themes
1. Strawless Lid - Opportunity for disruptive innovation in the development of eco-friendly, strawless lid solutions for beverage cups.
2. Plastic Waste Reduction - Opportunity for disruptive innovation in developing alternative materials and packaging solutions to reduce plastic waste in the beverage industry.
3. Sustainable Packaging - Opportunity for disruptive innovation in creating sustainable and recyclable packaging options for food and beverage products.
Industry Implications
1. Food and Beverage - Opportunity for innovation in the food and beverage industry to adopt eco-friendly packaging solutions and reduce plastic waste.
2. Hospitality - Opportunity for innovation in the hospitality industry to offer sustainable and environmentally friendly options for food and beverage service.
3. Packaging - Opportunity for disruptive innovation in the packaging industry to develop sustainable and recyclable packaging solutions for various products.
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