Brands are adapting their business models to incorporate escape rooms
Implications - Brands are adapting their business models and marketing campaigns to include escape rooms that enhance the consumer experience. These spaces offer experiential environments where brands are able to engage their consumers' sense of curiosity and play, while simultaneously strengthening consumer loyalty due to their interactive and distinct nature.
Workshop Question - Conceptualize an escape room that your brand could create as part of a marketing stunt.
Trend Themes
1. Branded Escape - Brands are using escape rooms in their business models to enhance consumer experiences in order to create a memorable and interactive experience that boosts brand loyalty.
2. Gamification of Real Estate, Travel, and Beyond - By creating unique and game-like experiences, brands are attracting and motivating consumers to engage with their products in unconventional ways, which draws attention and loyalty for their brand.
3. Unconventional Event Marketing - Companies are creating immersive brand experiences through events such as immersive escape rooms, transforming traditional marketing campaigns into memorable and interactive brand experiences.
Industry Implications
1. Real Estate - Gamified real estate experiences, like escape rooms, give prospective clients a unique and immersive way to engage with properties beyond a typical viewing.
2. Food & Beverage - Candy, wine, and even ice rooms have all been used as unique themes within escape rooms to create one-of-a-kind experiences that take the traditional tasting to the next level.
3. Retail/branding - Branded escape rooms have become a new marketing strategy as companies look for ways to create exciting, immersive experiences while promoting their brand in innovative ways.
5 Featured, 37 Examples:
95,731 Total Clicks
Date Range:
Oct 17 — Dec 18
Trending:
Warm
Consumer Insight Topics:
