The El Super Bee Saison From Four Corners Uses Texas Grapefruit
Mary Van Puymbroeck — July 13, 2017 — Marketing
References: fcbrewing & edinburgreview
El Super Bee Saison is a seasonal offering from Dallas-based Four Corners Brewing Co.
This 'freestyle saison' uses locally sourced Texas grapefruit from local favorite, 'Laura's Grapefruit.' Four Corners also used local honey, Belgian yeast, rye malt and a dry hopping process. Fans of Four Corners eagerly awaited the release of this grapefruit saison as the brewers only release the beer during grapefruit season to promote sustainable production processes. To prepare the grapefruit for brewing, brewmaster Zach Petty removes most of the zest from the peel to get as much juice and pulp from the fruit as possible. He says this is a time consuming process, but not a difficult one.
The El Super Bee Saison will be a part of Four Corners 'Queen Bee' series, which will feature various fruits grown in Texas.
This 'freestyle saison' uses locally sourced Texas grapefruit from local favorite, 'Laura's Grapefruit.' Four Corners also used local honey, Belgian yeast, rye malt and a dry hopping process. Fans of Four Corners eagerly awaited the release of this grapefruit saison as the brewers only release the beer during grapefruit season to promote sustainable production processes. To prepare the grapefruit for brewing, brewmaster Zach Petty removes most of the zest from the peel to get as much juice and pulp from the fruit as possible. He says this is a time consuming process, but not a difficult one.
The El Super Bee Saison will be a part of Four Corners 'Queen Bee' series, which will feature various fruits grown in Texas.
Trend Themes
1. Locally Sourced Beverages - Opportunities for breweries or beverage companies to create unique and sustainable drinks by utilizing locally sourced ingredients, appealing to consumers' desire for eco-friendly products.
2. Seasonal Product Releases - Breweries and other businesses can encourage excitement and anticipation for their product releases and maintain sustainable production processes by offering seasonal products with locally sourced ingredients and unique flavor profiles.
3. Dry Hopping Techniques - Innovations in dry hopping processes can lead to unique and flavorful beer products, enticing consumers with new taste experiences and setting a brewery or beverage company apart from competitors.
Industry Implications
1. Craft Beer Brewing - Craft breweries can capitalize on the growing demand for unique and sustainable beverages by utilizing locally sourced ingredients and experimenting with new brewing techniques to create products that stand out on the market.
2. Local Agriculture - Opportunities exist for local farmers to supply ingredients to breweries and other businesses, representing a mutually beneficial partnership for both industries while also promoting sustainable, eco-friendly production processes.
3. Artisanal Food and Beverage - Small, artisanal food and beverage companies can differentiate themselves from mass-produced products by creating unique flavor profiles with locally sourced ingredients and sustainable production methods, appealing to consumers' desire for natural and eco-friendly products.
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