Skincare products come in medicinal, syringe-like packaging
Implications - Skincare brands are enhancing the perceived clinical qualities of the products they offer by putting them in syringe-like packages. These items enhance consumers' trust in the products themselves due to their medicinal aesthetic, while also working to enhance the experience of using them.
Workshop Question - How could your brand use packaging to change the perception of its products/services?
Trend Themes
1. Clinical Packaging - The use of medicinal or surgical packaging lends a trustworthiness or a sense of professionalism to any beauty or wellness product it contains.
2. Precise Application - Applicators or syringe-like designs provide for more targeted, non-invasive and professional-grade preservation treatments that consumers can perform themselves.
3. Concentrated Serums - Customers are increasingly seeking highly potent and effective serums that can deliver specialized benefits, and a well-presented concentrated serum, like one contained in a syringe, can be a winning product format.
Industry Implications
1. Beauty & Wellness Packaging - Companies operating in the beauty and wellness industry should always consider the packaging and branding of their products to promote its efficacy, purity or benefits.
2. Customer Self-care - As people become more self-reliant, the trend toward DIY, natural and clean skincare continues to shape purchase behavior and brand awareness of companies that empower consumers with solutions, knowledge and convenience.
3. K-beauty Industry - South Korea is an established center of excellence in skincare innovation and trends that are emerging from the country are consistently translating well into the global economy.
5 Featured, 41 Examples:
104,110 Total Clicks
Date Range:
Apr 17 — Jul 18
Trending:
Average
Consumer Insight Topics:
