The science behind ingredients or curated foods is brought to the forefront
Implications - Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers' to the brands' vision. The use of science as a marketing and engagement tool caters to consumers seeking what they perceive to be fact-based products and services.
Workshop Question - How could your brand put science at the forefront of its marketing and engagement strategy?
Trend Themes
1. Science-based Marketing - Food brands are highlighting the scientific properties of their items, or curating products or events that center around scientific consumption, in a way that informs and connects consumers to the brands' vision.
2. Personalized Nutrition - Businesses are incorporating cutting-edge technology to analyze individuals' genetic code and provide personalized meals catered to their specific dietary needs.
3. Science-inspired Events - Events, such as The Science of Cocktails and Science World Vancouver, use science and mixology to create unique experiences for guests while raising money for charitable causes.
Industry Implications
1. Food and Beverage - Businesses can use scientific research to market and create unique food products that cater to consumers' demand for fact-based items.
2. Health and Wellness - Personalized nutrition services that use DNA analysis can provide customized diet recommendations that cater to individual health needs and goals.
3. Event Planning and Entertainment - Businesses can incorporate scientific concepts into event planning and entertainment to provide engaging experiences for guests and raise funds for charitable causes.
