The Holy Snack Brand Features Dynamic, Eye-Catching Labels
Mishal Omar — July 11, 2017 — Lifestyle
References: studiochapeaux & thedieline
The creative agency Studio Chapeaux has designed a new brand identity for the Swiss brand Holy Snack, which offers a series of dried superfoods for consumers to enjoy.
The Holy Snack brand offers a variety of dried foods in its packages, including a Mango, Brazil Nuts & Raisin, and a Raisin, Coconut & Cashew. The former is decorated with a bright orange label, while the latter is decorated with a purple one. Both packages feature graphics of a man dressed in various outfits holding a suitcase, which is designed as a transparent square that reveals the contents that the packaging contains.
Holy Snacks' quirky branding makes consumers more likely to purchase the brand's healthy offerings.
The Holy Snack brand offers a variety of dried foods in its packages, including a Mango, Brazil Nuts & Raisin, and a Raisin, Coconut & Cashew. The former is decorated with a bright orange label, while the latter is decorated with a purple one. Both packages feature graphics of a man dressed in various outfits holding a suitcase, which is designed as a transparent square that reveals the contents that the packaging contains.
Holy Snacks' quirky branding makes consumers more likely to purchase the brand's healthy offerings.
Trend Themes
1. Quirky Packaging Design - Opportunity for brands to create eye-catching and unique packaging that stands out on store shelves.
2. Dried Superfoods - Growing trend of dried superfoods as a convenient and healthy snack option for consumers.
3. Brand Personalization - Increasing demand for brands to create unique and personalized experiences for consumers through branding and packaging.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by offering a wider range of dried superfood snacks and incorporating unique packaging designs.
2. Creative Agencies - Opportunity for creative agencies to work with food brands to develop quirky and memorable branding and packaging concepts.
3. Health and Wellness - Health and wellness industry can capitalize on the trend of dried superfoods by creating and marketing their own branded versions with distinct packaging.
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