Micro-farming is adapted for a variety of purposes
Implications - The concept of micro-farming is so diverse that it can be used to do something as simple as offer functional and attractive home decor pieces, or something as interesting as producing high-quality wine. The diversity of such agricultural technologies allows for brands to instil the perception of "small-batch" in the products they offer, while catering to consumers' preference for DIY creativity in their purchase decisions.
Workshop Question - How could your brand better cater to consumers' sense of creativity?
Trend Themes
1. DIY Agriculture - The concept of micro-farming and hydroponics technology allows brands to instill the perception of "small-batch" in the products they offer, while catering to consumers' preference for DIY creativity in their purchase decisions.
2. Urban Agriculture - As the urban landscape shifts and develops with regard to infrastructure, architecture and technology, micro farms are an important component that can ensure agriculture does not lag behind.
3. Compact Indoor Farming - Micro-farms such as miniature indoor vertical farm system and EcoQube 'Sprout' provide consumers with compact systems for urban farming.
Industry Implications
1. Agriculture - New trends in hydroponic technology for micro-farms and compact indoor farming may attract entrepreneurs in the agriculture industry.
2. Home Decor - DIY agriculture concepts such as the Ecocube garden and Valsfer Shop planters blend home decor with hydroponic technology.
3. Urban Innovations - Urban agriculture, vertical indoor farming, and micro-farms in cities could be disruptive in the context of urban innovations.
