Social Stepmom is a Social Platform Designed to Connect and Support
Rebecca Byers — June 13, 2017 — Lifestyle
References: instagram & socialstepmom
Launched in April 2017, Social Stepmom is an online community and social platform founded by Sarah Paterson, a stepmom and mother to seven children. Inspired to create a place where she could "feel sane" and vent about the daily challenges of parenting, and more specifically, parenting in blended families, the progressive platform provides a variety of content that serves to support, inspire and inform women on a subject that, while highly common, is not often enough discussed, and for which there are not many formal resources.
As a platform, Social Stepmom offers a mix of vlogs and articles, with very helpful advice on very real subjects including, 'How to Discuss Tricky Topics as a Stepmom," "When Do You Call Yourself a Stepmom?," and 'The Parenting Network: the Approach for Step-Parenting and Blended Families." In addition to its video and written content, Social Stepmom offers an "OMG - Help Me!" advice column and hosts 'The Social' meetups for the members of its budding community.
As a platform, Social Stepmom offers a mix of vlogs and articles, with very helpful advice on very real subjects including, 'How to Discuss Tricky Topics as a Stepmom," "When Do You Call Yourself a Stepmom?," and 'The Parenting Network: the Approach for Step-Parenting and Blended Families." In addition to its video and written content, Social Stepmom offers an "OMG - Help Me!" advice column and hosts 'The Social' meetups for the members of its budding community.
Trend Themes
1. Stepmom Support Platforms - Disruptive innovation opportunity: Develop a more interactive and personalized stepmom support platform that offers tailored advice and resources.
2. Blended Family Resources - Disruptive innovation opportunity: Create a comprehensive online resource hub that provides information, tools, and support for blended families.
3. Online Parenting Communities - Disruptive innovation opportunity: Build a social platform that connects and supports various parenting communities, allowing them to share experiences and advice.
Industry Implications
1. Parenting - Disruptive innovation opportunity: Introduce innovative parenting solutions and services that address the unique challenges faced by blended families.
2. Technology - Disruptive innovation opportunity: Develop advanced online platforms and interactive tools to enhance the support and connectivity within stepmom communities.
3. Content Creation - Disruptive innovation opportunity: Produce engaging and informative content that caters to the needs and interests of stepmoms, offering practical tips and emotional support.
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