Target is Merging the Target App and Its Cartwheel Offers App
Laura McQuarrie — June 14, 2017 — Tech
References: cartwheel.target & nfcworld
Customers who have downloaded the Target app will soon be able to make the most of the functions available from Target's Cartwheel offers app from a convenient single location.
The fusion of these two apps means that customers will soon be able to redeem special deals and discounts, checkout just by scanning a barcode, as well as map out their planned trips to a store. With this feature, shoppers will also be alerted to special in-store deals via Cartwheel. With the new one-stop-shop app, users will also be able to make seamless online purchases.
Following the release of the new Target app, Target has plans to integrate Target REDcard, so that shoppers will also be able to save an additional 5% with the use of the benefits program card.
The fusion of these two apps means that customers will soon be able to redeem special deals and discounts, checkout just by scanning a barcode, as well as map out their planned trips to a store. With this feature, shoppers will also be alerted to special in-store deals via Cartwheel. With the new one-stop-shop app, users will also be able to make seamless online purchases.
Following the release of the new Target app, Target has plans to integrate Target REDcard, so that shoppers will also be able to save an additional 5% with the use of the benefits program card.
Trend Themes
1. Integration of Retail Apps - The fusion of retail apps allows for a convenient and seamless shopping experience, with the ability to redeem special deals, checkout, map store trips, and make online purchases all in one place.
2. Barcode Scanning for Checkout - Using barcode scanning technology for checkout offers a quick and efficient way for customers to complete their purchases, eliminating the need for traditional checkout lines.
3. In-store Alerts for Deals - Providing in-store alerts for deals through a retail app keeps customers informed of special offers while they shop, increasing the likelihood of impulse purchases.
Industry Implications
1. Retail Technology - The integration of retail apps and barcode scanning technology presents opportunities for disruptive innovation in the retail technology industry by enabling a more convenient and personalized shopping experience.
2. Mobile Commerce - The merging of retail apps to create a single location for deals, checkout, and online purchases opens up possibilities for disruptive innovation in the mobile commerce industry, streamlining the customer experience and enhancing mobile shopping capabilities.
3. Customer Loyalty Programs - Integration of loyalty programs within retail apps, such as Target's plans to integrate Target REDcard, offers opportunities for disruptive innovation in customer loyalty programs by incentivizing purchases and increasing customer retention.
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