Luxurious Roxy's Looks are Available on Her Site in Sizes 0-28
Rebecca Byers — June 14, 2017 — Social Good
References: instagram & luxuriousroxy
Following a highly successful run on the premiere season of 'The Real Housewives of Toronto,' cast member Roxy Earle, better known as Luxurious Roxy, is making her mark with a powerful body confidence campaign #MySizeRox that encourages thinking beyond size.
Quickly evolving from a campaign into a social movement, #MySizeRox is an important reminder that much of the fashion world actively engages in perpetuating outdated beauty standards. A great example of this is that despite the average woman's size being 14 in the United States, the majority of American retailers and designers don't stock beyond a size 10. As a response, Roxy has launched 'The Edit,' a shoppable portion of her website where the looks she wears are made available for purchase in sizes 0-28, which is likely to be just the beginning of exciting things to come in this area.
The charismatic television personality is quickly expanding her horizons, having recently added fashion designer and model to her wheelhouse. She will appear in an upcoming Addition Elle campaign alongside the legendary Ashley Graham, and as recently as this week, announced that filming had commenced on Earle's own reality television show, to be titled 'The Life of Luxurious Roxy,' to the delight of her fast-expanding fan base.
Quickly evolving from a campaign into a social movement, #MySizeRox is an important reminder that much of the fashion world actively engages in perpetuating outdated beauty standards. A great example of this is that despite the average woman's size being 14 in the United States, the majority of American retailers and designers don't stock beyond a size 10. As a response, Roxy has launched 'The Edit,' a shoppable portion of her website where the looks she wears are made available for purchase in sizes 0-28, which is likely to be just the beginning of exciting things to come in this area.
The charismatic television personality is quickly expanding her horizons, having recently added fashion designer and model to her wheelhouse. She will appear in an upcoming Addition Elle campaign alongside the legendary Ashley Graham, and as recently as this week, announced that filming had commenced on Earle's own reality television show, to be titled 'The Life of Luxurious Roxy,' to the delight of her fast-expanding fan base.
Trend Themes
1. Inclusive Fashion - As the fashion industry embraces body positivity, more brands and influencers will follow Roxy's example and expand their size offerings.
2. Shoppable Social Media - More social media influencers will incorporate shoppable sections into their websites to streamline the purchasing process for their followers.
3. Body Positive Movement - The #MySizeRox movement will continue to gain momentum as more people embrace all body types and demand greater size inclusivity from fashion brands.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from Roxy's example and expand their size offerings to become more inclusive and cater to a wider range of customers.
2. Social Media Marketing - Social media marketers can help influencers create shoppable sections on their websites to drive sales and provide a more convenient shopping experience for followers.
3. Reality Television - Reality television producers can tap into the growing demand for body positivity and diversity in entertainment with shows like 'The Life of Luxurious Roxy.'
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