Singapore's 'Cheers' Store Encourages Consumers to 'Shop It Yourself'
Laura McQuarrie — July 29, 2017 — Business
References: straitstimes & nfcworld
'Cheers' was recently unveiled in Singapore's Nanyang Polytechnic (NYP) as a cashless concept store that encourages consumers to 'Shop it Yourself' with a mobile app.
The Cheers location is stocked with a variety of food, drinks and other items that are common to convenience stores, but it sets itself apart by having no assistants or cashiers in-store. Instead, the shop is completely managed by NYP students and monitored by 10 closed-circuit cameras.
To enter the store, consumers use a QR code on the Shop It Yourself app to open the locked portal. After shopping for their desired items, customers may choose to pay in a variety of ways that are completely cashless or even contactless.
The Cheers location is stocked with a variety of food, drinks and other items that are common to convenience stores, but it sets itself apart by having no assistants or cashiers in-store. Instead, the shop is completely managed by NYP students and monitored by 10 closed-circuit cameras.
To enter the store, consumers use a QR code on the Shop It Yourself app to open the locked portal. After shopping for their desired items, customers may choose to pay in a variety of ways that are completely cashless or even contactless.
Trend Themes
1. Unstaffed Convenience Stores - Opportunity for businesses to implement unstaffed convenience store concepts using mobile app technology.
2. Cashless Transactions - Disruptive innovation opportunity to create cashless payment systems for retail stores.
3. Student-managed Stores - Potential for educational institutions to develop student-managed retail stores as hands-on learning opportunities.
Industry Implications
1. Retail - Retailers can explore the implementation of unstaffed convenience store concepts to streamline operations and enhance customer convenience.
2. Technology - Tech companies can develop innovative mobile app solutions for cashless transactions in retail settings.
3. Education - Educational institutions can incorporate student-managed retail stores as practical learning experiences for students in business and retail management programs.
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