The Revieve Beauty Advisor on Amazon Alexa Makes Tailored Recommendations
Laura McQuarrie — January 12, 2018 — Tech
References: revieve & retailtouchpoints
Revieve is a beauty technology company that is helping consumers to receive personalized product recommendations better suited to their specific needs through artificial intelligence.
Revieve's beauty product discovery and recommendation tool is available for in-store, online, mobile and social media platforms, as well as through Amazon Alexa. With the Revieve Beauty Advisor on Amazon Alexa, users may receive the exact kind of assistance that they require, including suggestions for a full beauty routine or a just single product.
The voice-powered product discovery experience has consumers converse with Amazon Alexa, with the AI asking a series of questions on one's specific skin concerns or problems before identifying a suitable product and its price.
As Revieve CEO Sampo Parkkinen puts it, "By helping brands and retailers create a voice-enabled at-home beauty shopping experience, we’re helping to provide the ultimately convenient shopping experience."
Revieve's beauty product discovery and recommendation tool is available for in-store, online, mobile and social media platforms, as well as through Amazon Alexa. With the Revieve Beauty Advisor on Amazon Alexa, users may receive the exact kind of assistance that they require, including suggestions for a full beauty routine or a just single product.
The voice-powered product discovery experience has consumers converse with Amazon Alexa, with the AI asking a series of questions on one's specific skin concerns or problems before identifying a suitable product and its price.
As Revieve CEO Sampo Parkkinen puts it, "By helping brands and retailers create a voice-enabled at-home beauty shopping experience, we’re helping to provide the ultimately convenient shopping experience."
Trend Themes
1. AI-powered Beauty Recommendations - The use of AI to provide personalized beauty product recommendations is transforming the beauty industry by increasing customer engagement and loyalty through tailored product recommendations.
2. Voice-powered Beauty Shopping - The integration of voice assistants like Amazon Alexa into beauty shopping experiences is creating a hands-free, personalized shopping experience for consumers.
3. Multi-platform Beauty Discovery - Beauty technology companies like Revieve are expanding their services to include product discovery and recommendations on multiple platforms including in-store, online, mobile, and social media.
Industry Implications
1. Beauty Retail - Beauty retailers have an opportunity to increase customer engagement and loyalty with AI-powered beauty recommendations that provide a personalized shopping experience.
2. Consumer Electronics - Consumer electronics companies like Amazon have the opportunity to capitalize on the integration of voice assistants in the beauty industry to create innovative and convenient shopping experiences for their customers.
3. Marketing and Advertising - The ability to provide personalized beauty recommendations through AI and voice-assistants is transforming the marketing and advertising industry by allowing for more targeted and effective beauty campaigns.
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