Porsche's New Braided Carbon Fiber Wheels are $18,000 a Set
Michael Hines — August 21, 2017 — Autos
At first glance it's hard to tell what makes the new Porsche braided carbon fiber wheels cost almost $18,000. These are some of the most expensive, if not the most expensive, optional wheels an automaker has ever offered. What makes them so pricey is their creation process. Over 200 individual components make up each wheel, and the machines needed to make each one are massive.
These braided carbon fiber wheels aren't just labors of love that allow drivers to show off. They're designed to increase performance, with Porsche saying they're 20 percent lighter and 20 percent stronger than standard alloy wheels. The wheels will only be available on the Porsche 911 Turbo S Exclusive, a car with a sticker price of $292,000. While $18,000 is a lot for a set of wheels don't be shocked if other automakers begin offering similar wheels for their priciest cars.
These braided carbon fiber wheels aren't just labors of love that allow drivers to show off. They're designed to increase performance, with Porsche saying they're 20 percent lighter and 20 percent stronger than standard alloy wheels. The wheels will only be available on the Porsche 911 Turbo S Exclusive, a car with a sticker price of $292,000. While $18,000 is a lot for a set of wheels don't be shocked if other automakers begin offering similar wheels for their priciest cars.
Trend Themes
1. Braided Carbon Fiber Wheels - Disruptive innovation opportunity: Develop advanced manufacturing processes to create lighter and stronger wheels for enhanced performance in luxury cars.
2. Expensive Optional Wheels - Disruptive innovation opportunity: Explore the market potential of offering high-priced, customizable wheels as an exclusive upgrade for luxury cars.
3. Performance-enhancing Auto Accessories - Disruptive innovation opportunity: Design and create innovative auto accessories that improve performance and style for high-end vehicles.
Industry Implications
1. Automotive Manufacturing - Disruptive innovation opportunity: Develop advanced manufacturing technologies and processes to produce high-quality, lightweight wheels for luxury car manufacturers.
2. Luxury Car Market - Disruptive innovation opportunity: Tap into the demand for exclusive, high-performance accessories by offering customized and premium wheels for luxury car brands.
3. Aftermarket Auto Accessories - Disruptive innovation opportunity: Create a niche market for performance-enhancing auto accessories, including high-end wheels, targeting luxury car owners seeking customization and improved performance.
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