The New Yoplait Yogurt Pouches Come in Two Varieties
Michael Hemsworth — April 10, 2018 — Lifestyle
Pouch packaging has quickly become one of the most popular solutions for children's food, so the Yoplait yogurt pouches have been unveiled to make the new product applicable for parents and kids.
The yogurt products are set to be available in the UK and will come in two branding varieties including Star Wars and Avengers, which makes it a fun option for children to enjoy. The yogurts are suitable for children aged five to ten and can be enjoyed in the car or as part of a snack without the need for spoons to offer a nutritious, mess-free treat.
Speaking on the new Yoplait yogurt pouches, General Mills Senior Brand Manager for Yoplait Kids, Nina Shanahan, said, "Yoplait UK already leads the market in licensed yogurt products and this new activity is all about leveraging the top licensed brands in formats that have the most appeal to shoppers and their kids. To ensure the products have the widest appeal and to drive purchase, we’ve given them a £1 every day low price."
The yogurt products are set to be available in the UK and will come in two branding varieties including Star Wars and Avengers, which makes it a fun option for children to enjoy. The yogurts are suitable for children aged five to ten and can be enjoyed in the car or as part of a snack without the need for spoons to offer a nutritious, mess-free treat.
Speaking on the new Yoplait yogurt pouches, General Mills Senior Brand Manager for Yoplait Kids, Nina Shanahan, said, "Yoplait UK already leads the market in licensed yogurt products and this new activity is all about leveraging the top licensed brands in formats that have the most appeal to shoppers and their kids. To ensure the products have the widest appeal and to drive purchase, we’ve given them a £1 every day low price."
Trend Themes
1. Pouch Packaging Trend - More and more food products are being packaged in convenient pouches, providing an opportunity for companies to differentiate their offerings with unique and eye-catching packaging.
2. Child-friendly Food Trend - With a growing focus on healthy and convenient food options for kids, companies can innovate with fun and nutritious products that are easy to consume on-the-go.
3. Licensed Yogurt Products Trend - Licensing popular brands for yogurt products can attract younger audiences and drive sales, opening up opportunities for partnerships and collaborations between food and entertainment industries.
Industry Implications
1. Food Packaging Industry - The rising demand for convenient, portable packaging presents opportunities for innovation and differentiation in the food packaging industry.
2. Children's Food Industry - With the demand for healthy, convenient and fun food options for kids, the children's food industry can create innovative products that appeal to both children and adults.
3. Licensing and Entertainment Industry - Collaborations between the food and entertainment industries can lead to exciting and unique products that attract consumers and drive sales.
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