The Mercedes-Benz Wireless Speaker Incorporates a Vehicle Aesthetic
Michael Hemsworth — December 18, 2017 — Autos
References: yankodesign
The Mercedes-Benz Wireless Speaker has been conceptually designed by Anshuman Kumar as a piece of equipment that will provide an immersive audio experience that's suitable for discerning audiophiles. Featuring the classic brand logo incorporated into the top portion, the speaker boasts a portable aesthetic that is instantly recognizable as a Mercedes-Benz piece of equipment. This speaks to the growing number of consumers who are seeking out products from established brands as a way to create a more holistic lifestyle experience.
The Mercedes-Benz Wireless Speaker focuses on simplicity in design to ensure it's ready to be used within the home or out of the house to listen to music in a manner that is suitable for avid drivers.
The Mercedes-Benz Wireless Speaker focuses on simplicity in design to ensure it's ready to be used within the home or out of the house to listen to music in a manner that is suitable for avid drivers.
Trend Themes
1. Immersive Audio Experience - The trend towards immersive audio experiences presents disruptive innovation opportunities for brands to create speakers that provide a more engaging and enveloping sound quality.
2. Branded Lifestyle Products - The trend of consumers seeking out products from established brands to create a holistic lifestyle experience opens up opportunities for luxury car brands to expand into other product categories.
3. Portable Design Aesthetics - The trend for portable and sleek design aesthetics in speakers allows for disruptive innovation that combines high-quality audio performance with a stylish and recognizable brand aesthetic.
Industry Implications
1. Audio Equipment - The audio equipment industry can explore disruptive innovation opportunities by developing speakers that offer a more immersive and engaging audio experience.
2. Luxury Car Manufacturing - Luxury car manufacturers can capitalize on the trend of branded lifestyle products by expanding their offerings to include high-quality speakers that embody the essence of their brand.
3. Consumer Electronics - The consumer electronics industry can tap into the trend for portable design aesthetics by producing speakers that combine cutting-edge audio technology with sleek and portable form factors.
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