The New Porsche 911 GT2 RS Was Announced at E3
Mary Van Puymbroeck — June 13, 2017 — Autos
References: press.porsche & theverge
Luxury car maker Porsche has unveiled its most powerful rear-wheel drive sports car at the entertainment and gaming expo E3.
As a car brand largely absent from video game culture, it is surprising to learn that Porsche has chosen a gaming convention as the venue for its most recent launch. But the expiration of an exclusive licencing deal with Entertainment Arts has allowed for other gaming companies to now include Porsche vehicles in their games. On the heels of Porsche's announcement of its newest 911 GT2 RS -- an almost 700 horsepower, powerful rear-wheel drive sports car with a 3.8-liter twin-turbo engine -- comes the reveal of the vehicle as the poster-car for 'Forza Motorsport 7.'
This release highlights the dissemination of sports car culture into other social arenas. Traditionally, newly released vehicles would be announced at major auto shows. This unconventional release shows how car makers are working to keep up with marketing pulls from other industries.
As a car brand largely absent from video game culture, it is surprising to learn that Porsche has chosen a gaming convention as the venue for its most recent launch. But the expiration of an exclusive licencing deal with Entertainment Arts has allowed for other gaming companies to now include Porsche vehicles in their games. On the heels of Porsche's announcement of its newest 911 GT2 RS -- an almost 700 horsepower, powerful rear-wheel drive sports car with a 3.8-liter twin-turbo engine -- comes the reveal of the vehicle as the poster-car for 'Forza Motorsport 7.'
This release highlights the dissemination of sports car culture into other social arenas. Traditionally, newly released vehicles would be announced at major auto shows. This unconventional release shows how car makers are working to keep up with marketing pulls from other industries.
Trend Themes
1. Dissemination of Sports Car Culture - There is an opportunity for car makers to explore partnerships with non-traditional industries like gaming to reach new audiences and expand their brand presence.
2. Integration of Luxury Cars in Video Games - Luxury car brands can capitalize on the growing popularity of video games by partnering with gaming companies to include their vehicles in gameplay, creating new exposure and engagement opportunities.
3. Unconventional Vehicle Announcements - Car manufacturers can consider alternative venues or platforms for vehicle launches, such as entertainment events or social media campaigns, to generate buzz and differentiate themselves from traditional auto shows.
Industry Implications
1. Automotive - Car manufacturers can embrace disruptive innovation by exploring partnerships with industries like gaming, integrating their vehicles into video games, and leveraging unconventional marketing strategies.
2. Gaming - Gaming companies have the opportunity to collaborate with luxury car brands to feature their vehicles in video games, tapping into a new audience segment and enhancing the gaming experience.
3. Marketing - Marketing agencies and professionals can explore innovative approaches, such as non-traditional vehicle announcements or collaborations between different industries, to create unique brand experiences and capture consumer attention.
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