This LEGO Star Wars Toys Ad Shows the Real Power of Darth Vader
Laura McQuarrie — May 4, 2014 — Life-Stages
References: adweek & designtaxi
Given that May 4th is unofficially known as Star Wars Day and the hugely successful LEGO movie recently made the toy blocks cool all over again, this LEGO Star Wars toy wins at combining two hot topics.
The LEGO ad is short, but its message comes through loud and clear. While the rest of the family is soundly asleep, Dad is up for a midnight snack and he’s being pretty considerate about being quiet so that he doesn’t wake up the rest of the house. He’s doing pretty good at sneaking around until he steps on a little Darth Vader LEGO holding a pointy laser and in that moment, Vader seems like the most evil toy in existence. Dad lets out a loud, pained yell and soon, he’s not only woken up his household, but all the neighboring ones too and maybe even some other houses in a galaxy far, far away.
The LEGO ad is short, but its message comes through loud and clear. While the rest of the family is soundly asleep, Dad is up for a midnight snack and he’s being pretty considerate about being quiet so that he doesn’t wake up the rest of the house. He’s doing pretty good at sneaking around until he steps on a little Darth Vader LEGO holding a pointy laser and in that moment, Vader seems like the most evil toy in existence. Dad lets out a loud, pained yell and soon, he’s not only woken up his household, but all the neighboring ones too and maybe even some other houses in a galaxy far, far away.
Trend Themes
1. Star Wars-themed Toys - Opportunity for toy companies to create and market Star Wars-themed toys, leveraging the popularity of the franchise and recent cultural events.
2. Interactive Advertising - Opportunity for advertising agencies to create more interactive and engaging ads like the LEGO Star Wars ad, as consumers respond well to these types of ads.
3. Disruptive Toy Technologies - Opportunity for toy companies to innovate by integrating new and disruptive technologies into their toys, such as incorporating sensors and sound effects to make them more interactive and engaging.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to create and market new LEGO Star Wars-themed toys in response to the popularity of the franchise and the success of previous Star Wars-themed toys.
2. Advertising - Opportunity for advertising agencies to create more engaging and interactive ads in response to the success of the LEGO Star Wars ad.
3. Technology - Opportunity for technological companies to partner with toy manufacturers to create new, innovative toys that incorporate new technologies and features.
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