LEGO Travellers Shows the Candid Travels of a LEGO Couple
Michael Baxter — May 20, 2014 — Life-Stages
LEGO Travellers is the kind of series that has been a long time coming for the toy-turned-cultural phenomena. Considering LEGO has almost taken over the world with its easy-to-use, versatile and fun toy, it was only a matter of time until we saw the figurines take on lives of their own.
The LEGO Traveller series shows a couple of minifigs travelling around the world doing all the fun things that couples would do in various locales around the world. From dusking in Victoria to water sliding in New South Wales, the photos are especially interesting because even though the figurines are small, the locations don't feel overpoweringly large.
The minifigs even have their own miniature camera to capture all of these special moments for later on. LEGO has been everywhere recently and this series shows that they're literally everywhere.
The LEGO Traveller series shows a couple of minifigs travelling around the world doing all the fun things that couples would do in various locales around the world. From dusking in Victoria to water sliding in New South Wales, the photos are especially interesting because even though the figurines are small, the locations don't feel overpoweringly large.
The minifigs even have their own miniature camera to capture all of these special moments for later on. LEGO has been everywhere recently and this series shows that they're literally everywhere.
Trend Themes
1. LEGO Travellers - LEGO figurines taking on lives of their own and traveling all over the world opens up new opportunities for toy design and marketing.
2. Miniature Travel Photography - The trend of capturing travel experiences through miniature travel photography is on the rise, presenting opportunities for toy and photography industries to collaborate.
3. Toy-based Culture Phenomena - Growing interest in toy and nostalgia-based culture phenomena presents new opportunities for businesses to create innovative products and experiences.
Industry Implications
1. Toy Industry - The LEGO Travellers series demonstrates the potential for the toy industry to innovate and create new products that tap into new demographics and interests through playful storytelling.
2. Photography Industry - The trend of miniature travel photography creates new opportunities in the photography industry, from miniature cameras and accessories to new collaborations and marketing strategies.
3. Travel Industry - The use of toys in travel photography presents new opportunities for the travel industry in terms of marketing and storytelling, as well as potential product development and partnerships with toy and photography industries.
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