Mingle Sparkling Mocktails Makes 40-Calorie Natural Drinks
Laura McQuarrie — December 29, 2017 — Lifestyle
References: minglemocktails & bevindustry
As a natural alternative to alcoholic beverages, Mingle Sparkling Mocktails offers low-calorie, zero-alcohol beverages that are made with organic botanical ingredients.
The sparkling mocktails are being introduced in four flavors, including Moscow Mule, Melon Mojito, Cranberry Cosmo and Blackberry Hibiscus Bellini, which are sweetened with pure cane sugar. While the crisp Cranberry Cosmo variety boasts notes of cranberry and citrus juices, the Melon Mojito reimagines the classic mint cocktail with the addition of natural melon flavors. These lightly effervescent beverages can be consumed as they are or enhanced with a spirit of one's choice.
Non-alcoholic beverages are becoming increasingly attractive to the health-conscious Millennial consumer who wants to indulge in a memorable flavor experience without compromising on a commitment to their own well-being.
The sparkling mocktails are being introduced in four flavors, including Moscow Mule, Melon Mojito, Cranberry Cosmo and Blackberry Hibiscus Bellini, which are sweetened with pure cane sugar. While the crisp Cranberry Cosmo variety boasts notes of cranberry and citrus juices, the Melon Mojito reimagines the classic mint cocktail with the addition of natural melon flavors. These lightly effervescent beverages can be consumed as they are or enhanced with a spirit of one's choice.
Non-alcoholic beverages are becoming increasingly attractive to the health-conscious Millennial consumer who wants to indulge in a memorable flavor experience without compromising on a commitment to their own well-being.
Trend Themes
1. Non-alcoholic Beverages - The trend towards non-alcoholic beverages presents an opportunity for businesses to create innovative, natural and low-calorie mocktail options.
2. Organic Botanical Ingredients - The use of organic botanical ingredients in beverages taps into the growing consumer demand for natural and healthy products.
3. Health-conscious Millennials - Targeting health-conscious Millennials with flavorful mocktails that align with their wellness goals can disrupt the traditional alcoholic beverage market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards non-alcoholic beverages by developing and promoting innovative mocktail options.
2. Organic Food Industry - The organic food industry can utilize the demand for organic botanical ingredients to create unique and healthy beverage options.
3. Hospitality Industry - Hotels, bars, and restaurants can tap into the health-conscious Millennial market by offering flavorful and natural mocktails as an alternative to traditional alcoholic drinks.
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