The Dallas Area Rapid Transit Partnered with Lyft
Ellen Smith — July 20, 2018 — Autos
The bus is convenient and affordable, but it doesn't always get you exactly where you need to go so The Dallas Area Rapid Transit (DART) connected its services to other resources that can help a consumer finish that last leg of their journey, like a car share service like Lyft.
The new feature is described as a "multi-model trip planner" that's encouraging individuals to take public transit more frequently by outlining how simple and efficient it can be. The president and executive director of DART, Gary Thomas said that “If we’re going to stay relevant as a transportation provider we have to offer options so [users] can make a complete trip whether it’s for work or fun.”
Image Credit: DART train from Neff Conner /Visualhunt
The new feature is described as a "multi-model trip planner" that's encouraging individuals to take public transit more frequently by outlining how simple and efficient it can be. The president and executive director of DART, Gary Thomas said that “If we’re going to stay relevant as a transportation provider we have to offer options so [users] can make a complete trip whether it’s for work or fun.”
Image Credit: DART train from Neff Conner /Visualhunt
Trend Themes
1. Multi-model Trip Planning - Using multiple modes of transportation to create more convenient and efficient travel experiences.
2. Partnerships with Ride-sharing Services - Collaborating with ride-sharing platforms to enhance public transit accessibility and reach.
3. Enhanced Public Transit User Experience - Improving overall satisfaction and convenience for public transit users through innovative features and services.
Industry Implications
1. Transportation Services - Exploring opportunities for integrating different transportation modes to optimize travel experiences.
2. Ride-sharing - Partnering with public transit agencies to expand their services and offer convenient last-mile solutions.
3. Technology Solutions - Developing innovative tools and platforms to simplify multi-modal trip planning and enhance public transit accessibility.
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