100% Pure's Powder Masks & Cleansers are Waterless
Laura McQuarrie — September 20, 2019 — Fashion
References: 100percentpure & instagram
100% Pure recently launched its first-ever line of powdered skincare products and it introduces four new items that are waterless yet can be instantly activated with the addition of water at the time of use.
Inspired by a popular ingredient, two of the products feature oat milk: the Matcha Oat Milk Nourishing Mask and the Lavender Oat Milk Soothing Cleanser. These nourishing powdered skincare products are packed with familiar skincare ingredients like skin-softening coconut milk, moisturizing rose and hyaluronic acid, yet in a format that's different from familiar products like creams, lotions, serums or gels.
The new release from 100% Pure also includes the 50% Vitamin C Mask and the Pore Detox Herbal Cleanser, which is powered by a base of green clay.
Inspired by a popular ingredient, two of the products feature oat milk: the Matcha Oat Milk Nourishing Mask and the Lavender Oat Milk Soothing Cleanser. These nourishing powdered skincare products are packed with familiar skincare ingredients like skin-softening coconut milk, moisturizing rose and hyaluronic acid, yet in a format that's different from familiar products like creams, lotions, serums or gels.
The new release from 100% Pure also includes the 50% Vitamin C Mask and the Pore Detox Herbal Cleanser, which is powered by a base of green clay.
Trend Themes
1. Powdered Skincare Products - The introduction of waterless, powdered skincare products presents an opportunity for innovative formulations and packaging designs.
2. Water-activated Skincare - The trend of water-activated skincare allows for customizable and fresh skincare solutions, appealing to eco-conscious consumers.
3. Ingredient-based Skincare - The use of familiar ingredients like oat milk and Vitamin C in powdered skincare products opens up possibilities for ingredient-focused branding and marketing strategies.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the development and marketing of powdered skincare products, catering to the demand for customizable and eco-friendly solutions.
2. Packaging - The packaging industry can capitalize on the need for innovative, travel-friendly, and sustainable packaging solutions for powdered skincare products.
3. Natural Ingredients - The natural ingredients industry can tap into the demand for powdered skincare products by providing high-quality, organic ingredients tailored for water-activation.
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