The Flex Foundation Stick is Made with Elastic Marshmallow Root
Laura McQuarrie — August 6, 2019 — Fashion
References: milkmakeup
Those who love Milk Makeup's innovative Flex Concealer can enjoy an expanded cosmetic range that now includes the Flex Foundation Stick. The mess-free, medium-coverage natural finish foundation boasts a seamless, buildable formula and packaging that doubles as an applicator to help the product glide across the skin.
The skincare-like product is packed with nourishing natural ingredients, including moisturizing blue lotus, calming chamomile and marshmallow root extract, which is known for its elastic properties.
The vegan-friendly and cruelty-free clean beauty product is offered in an expansive shade range that spans from Porcelain (very fair with neutral undertones) to Rich (very deep with neutral undertones.) To make sure that everyone can find their perfect shade, Milk Makeup is offering free Flex Foundation Stick exchanges until a match is made.
The skincare-like product is packed with nourishing natural ingredients, including moisturizing blue lotus, calming chamomile and marshmallow root extract, which is known for its elastic properties.
The vegan-friendly and cruelty-free clean beauty product is offered in an expansive shade range that spans from Porcelain (very fair with neutral undertones) to Rich (very deep with neutral undertones.) To make sure that everyone can find their perfect shade, Milk Makeup is offering free Flex Foundation Stick exchanges until a match is made.
Trend Themes
1. Natural Finish Cosmetics - The use of natural, nourishing ingredients in cosmetics that provide a medium-coverage, natural finish, creates opportunities for clean beauty companies to develop skincare-like products with a wider shade range.
2. Mess-free Packaging - The development of mess-free packaging that doubles as an applicator creates opportunities for packaging companies to innovate and market this type of packaging, especially for liquid or cream-based cosmetics.
3. Free Product Exchange - The trend of offering free product exchanges until a customer finds their perfect shade creates opportunities for companies to develop more inclusive shade ranges and highlight their commitment to satisfying and retaining customers.
Industry Implications
1. Clean Beauty - Clean beauty companies have the opportunity to create skincare-like cosmetics with natural ingredients that provide medium-coverage with a natural finish.
2. Packaging - Packaging companies can develop mess-free packaging that doubles as an applicator, especially for liquid or cream-based cosmetics.
3. Cosmetics - Cosmetic companies can market their commitment to their customers by offering free product exchanges until a customer finds their perfect shade, thereby retaining and satisfying their customers.
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