These New Urban Eat Products are Flavorful and Balanced
Michael Hemsworth — December 23, 2019 — Marketing
References: urbaneat & conveniencestore
A new range of lunch options from Urban Eat have been unveiled by the brand to help offer consumers a flavorful, balanced option to enjoy this season when looking for something tasty yet balanced to pick up.
The range includes the Beetroot & Tabbouleh Wrap, the Herby Chicken Sandwich, the Wahey Tabbouleh Salad and the Hello Courageous Sandwich. Each one of the varieties contain under 420 calories with the Wahey Tabbouleh Salad and the Hello Courageous Sandwich targeting the increasing number of consumers seeking out vegan options.
Adelie Foods Head of Category Marketing Wayne Greensmith spoke on the new Urban Eat products saying, "Veganism is now a mainstay eating choice rather than a trend and in fact, vegans and vegetarians are set to make up a quarter of the UK population in the next five years, which is why we continue to innovate and grow our popular Roots range. With so much lunchtime competition on the high street, our latest launches can offer a point of difference and ultimately, ensure repeat purchase from a better food to go experience."
The range includes the Beetroot & Tabbouleh Wrap, the Herby Chicken Sandwich, the Wahey Tabbouleh Salad and the Hello Courageous Sandwich. Each one of the varieties contain under 420 calories with the Wahey Tabbouleh Salad and the Hello Courageous Sandwich targeting the increasing number of consumers seeking out vegan options.
Adelie Foods Head of Category Marketing Wayne Greensmith spoke on the new Urban Eat products saying, "Veganism is now a mainstay eating choice rather than a trend and in fact, vegans and vegetarians are set to make up a quarter of the UK population in the next five years, which is why we continue to innovate and grow our popular Roots range. With so much lunchtime competition on the high street, our latest launches can offer a point of difference and ultimately, ensure repeat purchase from a better food to go experience."
Trend Themes
1. Flavorful Lunch Options - The new range of lunch options from Urban Eat provides consumers with tasty yet balanced meals for wintertime.
2. Vegan Lunch Options - The Wahey Tabbouleh Salad and Hello Courageous Sandwich cater to the increasing demand for vegan lunch options.
3. Innovation in Food-to-go - Urban Eat's latest launches offer a point of difference in the competitive lunchtime market, providing a better food-to-go experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from offering flavorful and balanced lunch options to consumers.
2. Plant-based Food - The plant-based food industry can capitalize on the growing trend of veganism by developing more vegan lunch options.
3. Packaged Food - The packaged food industry can innovate in the food-to-go market by providing unique and convenient lunch options.
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