Laird Superfood's Superfood Creamer Features Functional Mushrooms
Laura McQuarrie — October 29, 2019 — Lifestyle
References: lairdsuperfood & prnewswire
Laird Superfood is expanding on the popularity of its Superfood Creamers with an all-new offering that's enhanced with functional mushrooms. The new product combines the brand's award-winning Original Superfood Creamer with four nourishing and energizing mushrooms: Chaga, Lion's Mane, Cordyceps and Maitake. While the Laird Superfood Creamer Original with Functional Mushrooms is packed with added benefits from these ingredients, the mushrooms do not impact the taste of the creamer.
Unlike some energizing ingredients, these medicinal mushrooms boast adaptogenic qualities, which means that they are simultaneously invigorating and calming, and potentially even beneficial for avoiding some of the undesirable side effects of consuming caffeine.
The brand's creamer is made with a base of coconut milk powder that also includes ingredients like Aquamin, or trace minerals and calcium from calcified sea algae.
Unlike some energizing ingredients, these medicinal mushrooms boast adaptogenic qualities, which means that they are simultaneously invigorating and calming, and potentially even beneficial for avoiding some of the undesirable side effects of consuming caffeine.
The brand's creamer is made with a base of coconut milk powder that also includes ingredients like Aquamin, or trace minerals and calcium from calcified sea algae.
Trend Themes
1. Functional Mushroom Supplements - Opportunity for brands to develop innovative products that combine functional mushrooms with other health-boosting ingredients.
2. Adaptogenic Ingredients - Potential to create products that provide both energy-boosting and calming effects by incorporating adaptogenic ingredients like medicinal mushrooms.
3. Alternative Coffee Creamers - Room for disruption in the coffee creamer industry by offering unique products like medicinal mushroom creamers that provide additional health benefits.
Industry Implications
1. Nutraceuticals - Opportunity for nutraceutical companies to create and market functional mushroom supplements that cater to consumers seeking natural health-boosting products.
2. Functional Food and Beverage - Potential for food and beverage companies to develop innovative products that incorporate adaptogenic ingredients like functional mushrooms, catering to consumers' desire for holistic wellness.
3. Dairy Alternatives - Room for disruption in the dairy alternatives industry by offering unique coffee creamers like medicinal mushroom creamers that cater to health-conscious consumers.
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