Monster’s New Java Monster Farmer’s Oats is a Vegan-Friendly Energy Drink
Katherine Pendrill — October 25, 2019 — Lifestyle
References: foodbeast
In an effort to make its products more accessible to vegans, Monster’s new Java Monster Farmer’s Oats is made with a non-dairy milk option.
Monster’s new Java Monster Farmer’s Oats beverage is a vegan-friendly energy drink. The drink starts with rich coffee, which is then boosted with a plant-based version of Moster's signature energy blend. The ultra-caffeinated drink is then blended with a vegan-friendly oat milk, which is made by soaking oats and straining them to create a frothy creamer. The Farmer's Oats version of the new drink also boasts notes of cinnamon, brown sugar, and vanilla, which gives it a taste similar to that of an oatmeal cookie.
For vegans looking for a tasty way to caffeinate, the new Java Monster Farmer’s Oats drink is available nationwide as of October 28th.
Image Credit: Monster.
Monster’s new Java Monster Farmer’s Oats beverage is a vegan-friendly energy drink. The drink starts with rich coffee, which is then boosted with a plant-based version of Moster's signature energy blend. The ultra-caffeinated drink is then blended with a vegan-friendly oat milk, which is made by soaking oats and straining them to create a frothy creamer. The Farmer's Oats version of the new drink also boasts notes of cinnamon, brown sugar, and vanilla, which gives it a taste similar to that of an oatmeal cookie.
For vegans looking for a tasty way to caffeinate, the new Java Monster Farmer’s Oats drink is available nationwide as of October 28th.
Image Credit: Monster.
Trend Themes
1. Vegan-friendly Energy Drinks - Disruptive innovation opportunity: Develop new energy drink options that cater to the growing vegan market by using plant-based milk alternatives.
2. Oat Milk Beverages - Disruptive innovation opportunity: Create different oat milk-based drinks with unique flavors and health benefits to meet the rising demand for dairy-free alternatives.
3. Vegan Convenience Drinks - Disruptive innovation opportunity: Introduce convenient and healthy ready-to-drink options for vegans, offering a range of flavors and functional benefits.
Industry Implications
1. Energy Drinks - Disruptive innovation opportunity: Explore new ingredients and flavor combinations to create innovative energy drinks that cater to diverse dietary preferences, including vegan-friendly options.
2. Plant-based Milk - Disruptive innovation opportunity: Expand the plant-based milk market by developing new and innovative products, such as oat milk, for various applications including beverages, desserts, and cooking.
3. Beverage Manufacturing - Disruptive innovation opportunity: Invest in research and development to create innovative and sustainable beverages that align with consumer preferences, like vegan-friendly and plant-based options.
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