These Santa Maria Vegetarian Seasoning Mixes are Packed with Flavor
Michael Hemsworth — October 30, 2021 — Marketing
References: santamariaworld & conveniencestore
These Santa Maria vegetarian seasoning mixes are being launched by the brand in the UK to provide vegetarian consumers with a way to flavor up their favorite recipes with some premium spice. The products come in the form of the Bean & Corn Taco, Chili & Lime Taco and Enchilada Chili Bean & Cheese, which are all targeted towards the increasing interest in Latin cuisine in the UK market. The seasonings are perfect for adding a burst of flavor to recipes that is specially formulated for vegetarian cuisine.
Marketing Activations Manager at Santa Maria UK Hannah Hurling commented on the new vegetarian seasoning mixes saying, "As people are becoming more aware of their carbon footprint, reducing, or even cutting out meat, has gained popularity. The soaring success of Veganuary and Meat-free Mondays are testimony to this. Mexican is already a hit with vegetarians – the spices and sides are ideal for adding punch to plant-based proteins. With more people now seeking vegetarian alternatives, we wondered whether we could do more to inspire mealtimes. So we asked our flavour experts to create bespoke seasoning mixes with inspiring plant-forward recipes."
Marketing Activations Manager at Santa Maria UK Hannah Hurling commented on the new vegetarian seasoning mixes saying, "As people are becoming more aware of their carbon footprint, reducing, or even cutting out meat, has gained popularity. The soaring success of Veganuary and Meat-free Mondays are testimony to this. Mexican is already a hit with vegetarians – the spices and sides are ideal for adding punch to plant-based proteins. With more people now seeking vegetarian alternatives, we wondered whether we could do more to inspire mealtimes. So we asked our flavour experts to create bespoke seasoning mixes with inspiring plant-forward recipes."
Trend Themes
1. Vegetarian-focused Seasoning Mixes - The rise of plant-based diets and vegetarianism has created an opportunity for companies to create new, flavorful seasoning mixes specifically designed for these consumers.
2. Flavorful Latin Cuisine - The increasing interest in Latin cuisine presents an opportunity for companies to create new, innovative products and recipes that cater to this trend.
3. Plant-forward Recipe Development - The growing popularity of plant-based diets and the demand for vegetarian alternatives presents an opening for companies to create new recipe ideations that highlight the potential for plant-based proteins and ingredients.
Industry Implications
1. Food and Beverage - The food and beverage industry has a clear opportunity to create new product offerings and recipes that cater to the increasing demand for vegetarian and plant-based options.
2. Spice Manufacturing - The spice manufacturing industry has an opportunity to create new, unique spice blends and mixes that cater to the growing demand for vegetarian and plant-based foods.
3. Meat Alternatives - The meat alternatives industry can partner with seasoning manufacturers to create new, flavorful meat substitutes that cater to the increasing demand for vegetarian options.
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